Why sell privately?
There are several factors involved in the decision to sell your home privately the most obvious of which is money. Sellers can save thousands of dollars selling privately and we personally have saved $60,000 in commissions over the past 15 years.
Additionally, selling privately, and using the internet grants sellers the ability to penetrate markets tradition real estate marketing usually ignores. By creating a larger global target market audience you increase your pool of available buyers exponentially, which in turn allows for a higher asking price.
It is interesting to note that we have shown houses to people from Egypt, England, New Zealand, many different states in the USA and Canada and ultimately every buyer who purchased our home was not local and would not have seen us using traditional real estate marketing.
A good online marketing campaign will allow sellers to find the buyer as opposed to waiting and hoping the buyer finds you. As the real estate market becomes more globalized with retirees , tele-commuters and other non local buyers shopping outside their areas this is an opportunity a private seller should not miss.
To be successful selling your home privately takes time, effort and dedication, and is certainly not for everyone. Those not willing to spend a reasonable amount of money and time should consider using an agent.
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